Will The Mark Zuckerburg Type Come To Your Info Session?
Heck no.
“Students just aren’t interested in job stuff right now and I don’t understand why they don’t listen to us or care. Sometimes they are just lazy.” – College Recruiter
I have heard this over and over from college recruiters and several university career centers. I immediately want to vomit. Wow, this is so incredibly backwards. Unbelievable. Do these recruiters really think students don’t want great jobs or care about their own future?
This is like Wal-Mart saying, “Geez, our customers just don’t understand how to buy stuff and are too lazy to buy from us.” You would never hear Wal-Mart say something like this because it doesn’t make any sense. You can’t blame people for not buying from you! You have to offer compelling products -products customers want to buy!
What is compelling about a college recruiting info session? What is compelling about going to a career fair booth? Do you really think the Mark Zuckerberg type would ever walk into a career service office or your info session? Then why do you keep doing what you are doing? Some will argue, “Why are the Mark Zuckerberg types so important?” Answer: because they generate incredible amounts of new revenue. One Mark Zuckerberg is worth about 300 really good college hires.
Think about these quotes:
“One top-notch engineer is worth 300 times or more than the average… Google would rather lose an entire incoming class of engineering graduates than one exceptional technologist.”- Alan Eustace, VP of Engineering at Google.
“A great programmer is worth a hundred good ones.” -Bill Gates, Microsoft
The next Bill Gates is never going to show up to your information session because he gets no value from it. So, what should you do? Instead of talking about your companies entry level tech roles, send your CTO to speak with computer science majors about the benefits of ruby on rails to web applications. Even better, have him sit down with this group of students and build a new web app with them, using Ruby. Think about how this changes the conversation.
The conversation needs to change. The tools need to change as well. The next great generation of talent will never be recruited through information sessions or career fairs. Stop doing them.
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